I designed core features and rich digital experiences for PIVI Pro, Jaguar Land Rover’s award-winning infotainment system.

Disclaimer

To avoid the disclosure of "secret sauce" information relating to design and development at Jaguar Land Rover, process information shared in this case study is limited and many details have been omitted.

Overview

Infotainment is a blend of the words "Information" and "Entertainment." It encompasses digital experiences within a vehicle's cabin, including music, streaming media, phone calls, maps, and navigation. A well-designed infotainment system seamlessly integrates a passenger's digital life into the car’s systems, offering access to the same information and content in formats suitable for the context of a moving vehicle.

From 2015 to 2018, I designed concepts and features for Jaguar Land Rover's next generation infotainment system PIVI Pro. This included core feature work such as the ownership of the design and user experience of the Communication feature (Messaging, Phone, and Contacts) and contributed to the design of the overall architecture and supplementary systems and driver-assistance features.